We work with you to decide what the purpose and goals of your website should be. You start with this to ensure that the website is doing what you want it to do for your business - typically, attracting new customers.

Once we know the site's goals, we can define the scope of the project. I.e., what web pages and features the site requires to fulfill the goal, and the timeline for building those out.

With the scope well-defined, we can start creating the sitemap which is essentially what pages you’ll have and how they will be navigated. We can also start creating some design ideas for you to review and decide on which style you prefer.

Now that we have foundations of the site set, we can start creating content for the individual pages, always keeping search engine optimization (SEO) in mind to help keep pages focused on delivering you the traffic you’re looking for.

By now the design and content is complete, so it's time to make sure it all works. We will conduct manual browsing of the site on a variety of devices and use automated site crawlers to identify any last kinks that need to be ironed out.

Once everything's working smoothly, it's time to plan and execute your site launch! This should include planning both launch timing and communication strategy, i.e., when and how you’ll let people know it’s live.