A marketing strategy is a roadmap to success. Companies can pay thousands to have a consultant create a marketing strategy for them which gives them a huge competitive advantage.

 

I can provide an affordable marketing strategy consultancy service for that will set you up to do marketing in a way that works for you, identifies where you can make your biggest immediate impact and the best return on your marketing investment.

Search Engine Optimisation (SEO) is about improving your business’ visibility on search engines such as Google so that you can be found by anyone searching for what you offer. 

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Ranking for the first page of Google can have a huge impact on the amount of traffic your website is getting but it can take time to establish, but you can get some quicker wins with ranking locally and for specific niche topics.

Email marketing keeps your business front of mind with your clients. You should be collecting email addresses from clients so that you can remarket with further updates from your business.

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Email marketing should be a part of your overall marketing plan to convert and retain customers. 

Everything is connected in marketing but content is pretty much the backbone of all of it.

 

Whether it’s your ads, your emails, or your website – it all comes down to content. Plenty fail at marketing because they fail at content.

 

When you think of the brands that you admire and trust, it’s usually because the content they produce is consistent and high-quality. It’s 100% the key ingredient for ranking higher on search engines.

​Almost half of all Google searches show local search results, so make the most of your Google Business Profile today!

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I take away the hassle out of setting up and managing your Google Business Profile so that you get results that bring you more enquiries, sales and ultimately, revenue!

If you’re a local business owner you will have different marketing needs than a business that is solely online. You might not be as interested in getting attention from people who live many miles away if all of your sales are made in store. If your objective is to get more people into your store, you require a localised marketing strategy.

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I have created a 40-point checklist especially for local businesses. I’ll run your business through this checklist to see what you are doing and how you could improve on it.